Jacqueline Dinsmore, Luvali Convertibles

Established 2008

November 2009 -- "I have always been intrigued with products that are reversible - how great is it to pick up a product and see that intriguing 'reversible' tag? When we created Luvali Convertibles, we set out to be the very first company that creates products that are all reversible. We created an amazing patent pending convertible handbag...and soon after our reversible kids' line followed...

"As a practicing lawyer, I was used to challenges, but I never really truly appreciated the challenges that can occur in an 'inventory driven' business until starting Luvali. A wise person once told me that the idea is 5% of the business - ain't that the truth! While we know we had a great idea, it was many months of finalizing the prototype (with the help of a local sewing school, then sourcing the fabric and materials, sourcing the manufacturer...then finding the space to house the inventory, funding the inventory and then marketing and selling the product - all without losing your house - there was so much overhead! Before we know it, we were getting several order a day, so we had not problems getting orders, but we were very nervous that the supply we could afford could not meet demand...

"We are now in 250+ stores in North America (in just over a year!), and we are excited about the opportunities that lie ahead to increase this number. We have recently been approached by one of the biggest national sales agencies in the U.S. who target key accounts as well as retail stores across the U.S."